By: Elizabeth Tran
Frock Candy is like Forever 21, but less obnoxious and more organized. This Magazine Street store’s front window display, which is nestled amongst a number of cafes and boutiques in the garden district, is at the moment filled with black and gold laden dress forms, covered in gold sequined harem pants, black blouses, and “Who Dat” themed alternatives to team jerseys. A pretty good hook for the demographic of New Orleans, I’d say. The sister store to Frock Candy, Shoe Nami, is just next door, as well as in Metairie and on the Westbank.
The store itself is a bit overwhelming upon first entrance, but it’s best to just dive in. It is a sizable boutique filled with racks and racks of clothing categorized by color. There’s an entire corner dedicated to black and gold, but there are also plenty of options in the rest of the color spectrum. Most of the clothing is contemporary and casual, with selections for lots of different types of events, except maybe a Mardi Gras ball. Browsing the racks, it is easy to stumble upon cute mini dresses to wear out to the bar, skirts that would pass for office wear, and ridiculous statement pieces to wear on game day. The jewelry table by the register also has quite the selection, and it reflects Frock Candy’s tendency to mix in the borderline outrageous with high street trends. There are giant dream catcher earrings the size of one’s entire head looking at home next to dainty embellishments appropriate for meeting the in-laws.
All in All, Frock Candy is a great stop for that last minute outfit for the game or to the bar. If you want to try out a trend, this Magazine Street establishment is good testing ground and a nice alternate to the pricier places nearby. The quality of the clothing is definitely not investment-piece worthy, but for the cash money you’re dishing out, it won’t leave your piggy bank crying.
